Cheeky Monkey Brewing Co. acquires Sound Brewing Co.
Cheeky Monkey Brewing Co., renowned for its 12 years of excellence in hospitality and brewing in the South West, is thrilled to announce its first venture into the Perth metropolitan region through the acquisition of Sound Brewing Co. Directors Brent Burton and Brendan Day expressed their excitement about this strategic expansion, marking a significant milestone in the company’s growth journey.
“At Cheeky Monkey, we see our venues as more than just establishments; they are the heart and soul of our business. This acquisition is a golden opportunity for people in Perth to engage with our brand and enjoy the ‘cheeky’ experience, which is all about sharing exceptional beverages and food with friends and loved ones,” said Burton.
Cheeky Monkey’s commitment to quality has been recognized on numerous occasions, most notably as the winner of the prestigious ‘Champion Australian Small Brewery’ award at the Australian International Beer Awards(AIBA). This accolade is a testament to the company’s dedication to brewing excellence and innovative practices in the craft beer industry.
The company’s vision extends beyond just business growth. “We are committed to Western Australia’s local business landscape and its community. Our approach in negotiating terms with the administrators of Sound Brewing Co. was guided by this commitment, allowing us to retain all staff members during the transition phase and the upcoming liquor license transfer,” Day remarked.
In the short term, the venue will continue to operate as Sound Brewing Co., maintaining its unique identity. However, plans are already underway to gradually elevate the establishment to the Cheeky Monkey standard of experience. This transformation will involve a brief closure next year for a comprehensive re-fit, ultimately re-emerging as a full-fledged Cheeky Monkey venue.
“We are setting our sights firmly on Western Australia. The integration of Sound Brewing Co. into our family is just the beginning. We are eager to bring our unique blend of high-quality products and exceptional service to more communities, reinforcing our belief in the power of local business and community engagement,” Burton and Day jointly stated.
The Cheeky Monkey team is enthusiastic about this new chapter and invites everyone to be part of this exciting journey. Stay tuned for more updates as we embark on this adventure together.