Colonial signs up to Melbourne United partnership

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Colonial Brewing Company joins the Melbourne United family Melbourne United is excited to welcome the Colonial Brewing Company to the club’s family of partners. The Colonial Brewing Co has signed on as the club’s Official Beer and Cider Partner for the next two seasons.

The Colonial Brewing Co tapped its first keg in 2004 and opened their first East Coast brewery in Port Melbourne in 2015. Since then, Colonial Brewing Co has grown to a national Australian owned brand, expanding the Port Melbourne facility to take the brand from 3 million litres to the ability to brew up to 7 million litres.

As a proud Australian brand, Colonial Brewing Co’s focus has always been on their local community. A virtue shared by the defending champions of the NBL, Melbourne United.

Melbourne United CEO Nick Truelson said: “The Colonial Brewing Company is a fantastic Australian brand that thrives on both innovation and an uncomplicated philosophy that puts their customer and wider community first.”

“Their values align really nicely with our own, here at Melbourne United, and we are really excited to have the Colonial Brewing Company join our family of partners.”

Colonial Brewing Company Managing Director Lawrence Dowd said: “We’re excited to partner with Melbourne United due to the shared vision and beliefs of Colonial Brewing Co. and the club, specifically in terms of commitment to Australian sport and how we can use the power of our organisations to create a positive difference in our local communities.”

“As a wholly independent Australian Owned business, sport has always been a fundamental part of the Colonial Brewing Co. identity. We’re excited to partner with Melbourne United who are the forefront of basketball in Australia and creating positive difference in communities through sport.”

“Being a Port Melbourne business with a strong connection to our local community, the opportunity to partner with Melbourne United was a no brainer and we look forward to welcoming all Melbourne United fans and members to our Port Melbourne Brewery this season and beyond.”

Melbourne United Elevate Members and fans will be excited to learn that Colonial Brewing Co products will be available in pre- and post-game functions at all Melbourne United home games at John Cain Arena across the next two seasons.

The Colonial Brewing Co. East Coast brewery is located at 89 Bertie Street Port Melbourne, and is open to the public for take away Monday to Sunday, and dining and drinking Thursday through to Sunday (when lockdown restrictions are not in place). Full menu and opening hours can be found on their website:

With the NBL22 Season now only a few months away, now is the time to unite behind your team, Melbourne United fans! Sign up as a Melbourne United Member today.

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