Coopers to brew Carlsberg Mid
The new beer, which is being brewed at Coopers’ Regency Park headquarters for the Australian market, is an all malt light, easy drinking lager which complements Coopers’ mid strength ale, Coopers Mild 3.5%.
Coopers National Sales and Marketing Director, Mr Cam Pearce, said mid strength beers were the strongest growing category in the Australian beer market.
“Sales of Mild Ale 3.5% grew by 13.7% during 2015 to become Coopers third largest product by volume,” he said.
“We believe the category will continue to grow and we were looking for a mid-strength lager to round out our offering.
“Following discussions with Carlsberg, agreement was reached to brew and distribute Carlsberg Mid 3.5%.”
Mr Pearce said the new beer would be available nationally from March.
Coopers already brews Carlsberg at its Regency Park brewery.