CUB readies Carlton Pale launch

Carlton Pale Ale will be the next crack at a range extension by one of the major breweries.

Carlton & United Breweries has yet to officially announce the move, but Carlton Pale Ale will be one of several new products showcased to customers at a trade event in Melbourne next Wednesday.

The new beer appears to be an offshoot of Carlton Draught, with similar branding and the same ‘Brewery Fresh’ slogan.

It’s the latest in a flurry of Pale/Golden Ale line extensions of lager brands by CUB and Lion, with the new products achieving mixed success.

XXXX Gold Australian Pale Ale and Crown Golden Ale are still on the market, but Tooheys Darling Pale Ale was recently deleted.

CUB has been approached for comment.

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