FELLR launch non-alcoholic seltzer range

Offering the same fizz, without the fuzz, Australia’s most awarded seltzer company FELLR, has announced further expansion with the launch of FELLR FREE–A non-alcoholic version of the beloved all natural, gluten free refreshment available from July 1st.

The unique taste and mouthfeel that’s come to distinguish FELLR from its counterparts hasn’t been lost, but with FELLR FREE comes the freedom to party till late, drive mates home, and still make it to brunch the next morning. In addition to the all-natural component, FELLR FREE is also sugar free, carb free, only 10 calories per can and available in two flavours, the well-loved Watermelon, and a brand-new inclusion to the line-up: Mango–A taste of things to come.

With a shift in Australian’s drinking habits, people are more conscious about what they’re consuming, particularly within the younger generation. Whether it be sugar, gluten or alcohol, FELLR want drinkers to know it’s okay to take some time off and enjoy clarity without missing their favourite libation.

A recent study by the Australian Institute of Health and Welfare showed around 400,000 people gave up alcohol between 2016 and 2019. Exploring the growth of the non-alcohol space, FELLR Co-Founder Will Morgan notes, “Compound this with the change in people’s habits changing through COVID lockdowns, seeing a larger focus on mental health and clarity, and it’s clear why the Non-Alcs pace has really hit its stride across numerous categories. People are cool with taking a break from alcohol these days, something we totally get behind.”

On the development of FELLR’s new additions Morgan explains “We’ve used our custom fermentation method and unique yeast, to brew, ferment and blend this product to create a truly refreshing and low-calorie beverage.”

The introduction of the non-alcoholic range follows on from FELLR’s international success at some of the world’s most lauded drinks awards with the brand earning the title of best brewed hard seltzer when they took out the Brewed Master Award at the Hard Seltzer Masters in the UK for their passionfruit creation. The award compliments the group’s Gold from this year’s World Premix Awards, Silver at the San Francisco Spirits Awards, and top spot in Vintage Cellar’s ‘Best of’ Awards for the seltzer category locally.

FELLR Co-Founder Andy Skora adds “At FELLR, innovation is a core pillar of what we do, so we’re always keen to push the bar in multiple categories, and Non-Alc is something we saw really complimented our core range. It’s the same great FELLR taste our drinkers love, but without the alcohol and a fraction of the calories! We’ve already seen the overwhelming customer need for light, refreshing, low calorie alcoholic beverages, so we expect see huge opportunity for great tasting, guilt free, non-alcoholic Pre-Mixes in this space”.

FELLR FREE is all natural, sugar free, carb free, non-alcoholic, 10 calories per can and gluten free. They’re available nationwide from July 1st at RRP 4 pack of 330ml $16 from selected stores and online at Boozebud and VOLY. Find your closest retailer at www.drinkfellr.com/non-alc

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