FELLR wins at Hard Seltzer Masters
Australia’s favourite independent hard seltzer FELLR becomes the world’s #1 brewed seltzer taking out the Master Award in the category at this year’s Hard Seltzer Masters in the UK and adding to their recent swathe of accolades.
The recent Master Award for the Passionfruit Seltzer adds to the group’s Gold from this year’s World Premix Awards as well as a silver at the San Francisco Spirits Awards and taken and out the top spot in Vintage Cellar’s ‘Best of’ Awards for the seltzer category locally.
FELLR Co-Founder Will Morgan says on the success “We’re absolutely thrilled and humbled to have received a prestigious Master’s Medal at The Hard Seltzer World Masters in the UK, where FELLR Passionfruit was ranked as the #1 Brewed Hard Seltzer globally! FELLR Watermelon also received a Gold Medal at the event. This truly a testament to the work we’ve put in to create a truly unique and refreshing brewed Seltzer, using only the best and finest all natural ingredients.”
FELLR has had phenomenal success in such a short timeframe, launching in July 2020 during the height of a global pandemic, Co-Founders and seasoned drinks marketers, Andy Skora and Will Morgan combined their extensive knowledge and created FELLR out of their garages on the beaches of Sydney.
Like many start up stories, theirs started over a couple of beers, and a debate over why there was a serious lack of pre-mixes that people were proud to serve. They are now nationally ranged in over 2000 stores around the country and outselling beer in large marquee venues – Beach Road Hotel, Royal Paddington and The Prince of Merewether in Newcastle – through their FELLR On Tap program.
What makes FELLR unique in a crowded market is their custom developed brewing method which makes for a clear, and refreshing alcohol base that is more complex, lower in calorie and has a fuller mouth feel.