Foodmach appoints Alan Brooke as National Sales Engineer

Content published as an Announcement is produced by the business(es) named in the announcement and remains unedited by Brews News.


Packaging automation integrator Foodmach has appointed Alan Brooke as National Sales Engineer, effective immediately.

Alan Brooke has joined Foodmach

Alan will join Foodmach’s Australia-wide team of Sales and Technical Support Engineers. The team is focused on Foodmach’s core offerings of conveying, palletising and Industry 4.0 integration and works closely with the company’s Technology Products and International Sales teams to provide turnkey packaging lines.

Foodmach National Sales Manager, Chris Yule: “Alan brings with him 30 years of experience through his many roles in FMCG. His expertise in beverage and conveying systems in Australia is exemplary. He’s well known, liked and respected in the industry, and we’re delighted he’s chosen Foodmach.”

Alan was previously the Sales Manager at Prime Engineering Services for 16 years and Sales Project Manager at KHS Pacific for seven years. He recently project-managed a can filler and conveyor upgrade for Campari Group, increasing production speeds on that line by 30%.

Alan Brooke: “Foodmach has been a mainstay of the Australian packaging scene for as long as I can remember. I’ve watched the company’s growth and innovation strategy with interest over the years because it’s certainly going places. I’m looking forward to some exciting challenges with Foodmach’s customer portfolio, which includes some of the biggest names in F&B.”

“I’m very pleased to have Alan on board”, said Foodmach CEO Earle Roberts. “I’ve known him for 20 years and competed with him for some of those. I’ve always held him in the highest regard in terms of his technical expertise, commercial abilities and professionalism. He’s acknowledged in the industry as one of the best engineers in complex line design and brings further strength to our already formidable team. And it’s great to have Alan on our side rather trying to outsmart him, which has always proven difficult!”

Chris Yule: “Foodmach is a little unique in that all our sales staff are Engineers, each of whom brings an area of expertise to the table. We’re invested in both the current and future performance of our people, so we provide mentorship and succession planning to create depth of knowledge. Alan is a revered addition to our collective engineering design and development brains trust.”

About Foodmach

Foodmach is one of Australasia’s largest privately-owned and operated packaging machinery manufacturers and integrators, with engineering sales offices in Melbourne, Sydney, Adelaide and Brisbane and manufacturing facilities in Echuca, Victoria. The business specialises in Industry 4.0 integration for production lines. Its mission is to put managers in the driver’s seat of a high-speed production solution with a full suite of controls.

Back to Announcements