Gage Roads launches first can release
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Gage Roads Brewing Co releases cans for the first time
Gage Roads Brewing Co is launching its Single Fin “good times box” – a limited release 24 loose can pack, ready for summer.
It’s the first time Gage Roads is releasing cans, alongside a unique and custom pack format that’s ideal for summer and the fun that comes with it.
Gage Roads Brewing’s Aaron Heary says coupling demand for cans, with the growth of Single Fin will be a winner.
“By putting our fastest growing and most well recognised brand Single Fin into the humble can, we’re bringing together consumer demand for cans with the equity of one of our best brands.”
Not only will the Single Fin cans be the perfect partner for summer occasions, but the unique carton packaging makes it easier to stock fridges and eskies, while cutting down on waste.
The cans are loose packed, with no inner wrapping. You simply rip open the box, stock up, and you’re away. It’s easy access, with no leftover wrapping or plastic. It’s less mess. Less work. And no fuss.
Single Fin cans will be available on and off-premise this summer, while being offered at a range of festivals including “Fringe World” in Perth, “Field Day” in Sydney and the “St Kilda Festival” in Melbourne.
For customers, the 330ml Single Fin cans and the good times box will be the perfect companion this summer. Whether it’s a day at the beach, an arvo on a boat or a road trip away camping, the Single Fin good times box is along for the adventure.
“Tins have a lot of practical benefits over glass. They don’t break, they are light, they cool down faster in the esky and are easier to crush and pack-out when you’re done.
“This makes them great for boating, camping, fishing trips and the outdoor lifestyle we love. The summer packs have been designed as a loose pack, without those pesky six pack wraps, so they’re perfect esky fillers.
“They fit neatly in your fridge and coincidentally slide straight into an Engel or Waeco without needing to be broken down. Single Fin is a no brainer if you want to buy a carton of craft beer in cans and perfect for any occasion,” Aaron Heary said.