Gage Roads releases lower sugar cider

Can of Pinky's Sunset by Gage Roads Brew Co with beach in the background

Gage Roads Brew Co have introduced a new addition to their core range of “year-round beers”, a craft cider called Pinky’s Sunset. The brew heroes WA, named after the iconic Pinky’s Beach on Rottnest Island: and brewed with real, locally sourced Pink Lady apple juice.

“When you’ve got the worlds best apple on your doorstep, you have to use it to create a delicious and local cider. Pinky’s Sunset is all about balancing great flavours. It’s crisp, tart and sweet, while super refreshing. Great all year round, /’II be enjoying a few when looking for a change-up from beer. or when I’m craving that sweet tangy taste that we all love in a great cider,” says head brewer Ross Brown.

The Pink Lady apple was the brainchild of WA horticulturalist John Cripps in the l970’s, created by crossing Golden Delicious and Lady Williams apples. It quickly grew to become the country’s most eaten apple, known for its unique sweet and tangy flavour.

“The creation of the Pink Lady apple is a true West Australian success story Gage Roads is proud to utilise such great local produce in a cider that we know will be much loved across the state,” says Brown.

Pinky’s Sunset taps into wellness and provenance trends of the liquor industry, as demand for better-for-you, lower sugar options booms: and as consumers look for locally produced and inspired products that can provide them with connection to their local community.

The cider category is valued at almost $415M in retail sales (Circana MarketEdge Australia Liquor Weighted, MAT To 02/07/23), with premium craft cider a bright spot in the category

Vegan friendly and gluten free. Available now in 4x6x330mL and 49.SL kegs across WA.

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