Generational change deepens at Coopers

Andrew Cooper

Andrew Cooper, a sixth generation descendant of Coopers Brewery’s founder Thomas Cooper, has joined the company, taking up the role of National Account Manager at Coopers’ distribution firm, Premium Beverages in Melbourne.

Andrew, 33, who has a degree in economics and an MBA from the University of Adelaide, is the son of Coopers’ Chairman, Glenn Cooper.

For the past two and a half years Andrew has been in Singapore with Diageo, working across Commercial Sales and Customer Marketing for the Asia Pacific and the Middle East. Prior to that he was with Pernod Ricard in Sydney and also worked as a Private Client Advisor for the Macquarie Group in Adelaide.

Andrew Cooper joins Premium Beverages as the company focuses on expanding sales volumes along the east coast of Australia. Premium Beverages is 100% owned by Coopers.

Coopers’ Managing Director, Dr Tim Cooper, said it was timely that the next generation of Coopers began to transition into the business.

“Andrew has forged a strong career outside the brewery and developed skills that will be important as the company moves forward,” he said.

“Coopers makes it clear to all family members that they are not guaranteed jobs at the brewery just because they are a Cooper.

“They are encouraged to develop careers outside the brewery, but if an opportunity arises, then they may be invited to join.”

Dr Cooper said that working at Premium Beverages would enable Andrew to learn about the business from the distribution and sales levels upwards.

Andrew’s sister, Rachel Cooper Casserly, was the first sixth generation member to begin full time employment with Coopers, working in the marketing department between 2009 and 2016.

Andrew said that while it had been a long term ambition to join the family company, he had always known that he had to “earn his stripes” before being considered for a position.

“It’s always been important to consider what you can do for the business rather than the other way around,” he said.

“I’m looking forward to this new opportunity and to what I can learn and contribute in this role and to Premium Beverages.

“My long-term ambition is to continue to tell our story and I hope to one day play my part in future leadership.”

“Generations before, in particular the 5th generation, have devoted themselves to growing Coopers and sharing our great beers. Our story is truly authentic and is becoming increasingly unique in today’s day and age.

“Coopers has been proudly family and Australian-owned and operated for 155 years. I’d like that to continue another 150 years and beyond.”

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