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Heaps Normal collaborates with Mazda Australia
Content published as an Announcement is produced by the business(es) named in the announcement and remains unedited by Brews News.
To raise a cold one to our tradies and showcase the outstanding towing capabilities of the brand-new Mazda BT-50 SP, Mazda Australia has unveiled The Mazda BT-50 Pub That Trade Made.
Travelling along the east coast from Melbourne to Brisbane via the Central Coast from 14-28 July 2022, The Pub That Trade Made will exclusively serve Australia’s award-winning, non-alcoholic Heaps Normal Quiet XPA and is made possible by the Mazda BT-50’s impressive towing capacity.
Built by a team of tradies at a top-secret warehouse location in Melbourne, Mazda enlisted the expertise of carpenters, sparkies, painters, plumbers and builders to bring The Mazda BT-50 Pub That Trade Made to life. Measuring more than six metres long and weighing in at 2.5 tonnes, the centrepiece is a custom built bar where locals and tourists can enjoy one off the wood after a hard day’s graft.
Mazda Australia Marketing Director Alastair Doak says: “We’re so excited to bring The Pub That Trade Made to life and salute our tradies who keep Australia moving, day in and day out. Celebrated for its mix of on-road refinement, off-road capability, and class-leading safety credentials, Mazda’s Brand-New BT-50 ute was built for jobs like this one.”
Heaps Normal co-founder Andy Miller says: “At Heaps Normal, we’re all about helping people create their own normal and in doing so, changing the conversation around drinking in Australia. There’s nothing better than a cold one at the pub at knock-off. So what a great way to turn that tradition on its head with a pub on wheels paired with our Heaps Normal Quiet XPA — real beer without the downsides.”
The Mazda BT-50 Pub That Trade Made and its 1,800 kilometre journey along the east coast of Australia is made possible by Mazda’s premium utility vehicle which boasts the very best on-road refinement, off-road capability and class-leading safety credentials. Powered by a 3.0-litre turbocharged diesel four-cylinder engine, the Mazda BT-50 SP gets the job done, every time.
Location details
Melbourne, VIC
Queensbridge Square, 3 Queens Bridge St, Southbank VIC
Thursday 14th July
2:30pm-6:30pm
Central Coast, NSW
Terrigal Foreshore Memorial Reserve, The Esplanade, Terrigal NSW
Saturday 23rd July
12pm-5pm
Brisbane, QLD
King George Square, 87C Roma Street, Brisbane QLD
Thursday 28th July
2:30pm-6:30pm