Kirin Hyoketsu launches in Australia

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Experience the flavour of Tokyo as Kirin Hyoketsu hits Australian shores

Kirin Hyoketsu will offer a refreshing blend of vodka, soda and frozen natural lemon juice with 6% ABV and only 116 calories

  • Australia will be the first country outside of Japan to receive the highly popular Kirin Hyoketsu pre-mix drink
  • Kirin Hyoketsu features a refreshing blend of vodka, soda and frozen natural lemon juice with an ABV of 6%
  • Kirin’s #1 selling flavour, Lemon, will be the first to launch from the Hyoketsu range

16 August 2023 | Sydney, Australia: The wait is finally over as Kirin, the Japanese pioneer of canned vodka pre-mixed drinks, finally drops the highly anticipated Kirin Hyoketsu in Australia.

Renowned as the #1 pre-mix drinks brand in Japan*, Kirin Hyoketsu is inviting Aussies to experience the flavour of Tokyo as it launches its signature Lemon flavour.

From Monday, 21 August, Aussies can be one of the first to say ‘Hello, Yes!’ to the juicy flavour of Kirin Hyoketsu Lemon, offering a refreshing blend of vodka, soda and frozen natural lemon juice that reflects the best of the energetic streets of Tokyo.

As the first country outside of Japan to receive the highly popular Kirin Hyoketsu, the launch is a testament to Australia’s love affair with Japan’s vibrant modern culture, with the country soaring to our third most-visited overseas destination in April 2023*.

Since launching in 2001, Kirin Hyoketsu has experienced phenomenal success in Japan, effectively revitalising the RTD category. With Australia’s current appetite for all things Japan and RTDs, it is the ideal time to introduce a localised version of Kirin Hyoketsu so Aussies can experience first-hand what millions of Japanese already enjoy.

With a balanced 6% alcohol content, 0.3g of sugar, and only 116 calories, Kirin Hyoketsu offers refreshment without compromise for unforgettable moments and adventures.

Whether planning a karaoke night or hitting up a house party with mates, an ice-cold can of Kirin Hyoketsu is the perfect companion for epic gatherings and moments of celebration with its refreshing lemon flavour.

Penni Terrey, Brand Director RTD at Lion said: “With such strong growth in RTDs in the Australian market we see a real opportunity to innovate in this space. This collaboration between Lion and Kirin is a great example of bringing in new innovations to meet a proven and growing consumer trend. We are extremely excited to be the first market outside of Japan to launch Hyoketsu and have high ambitions for the brand”.

Crafted with a true appreciation of the art of the Japanese lemon sour, Kirin Hyoketsu’s distinctive Lemon juice is meticulously created using the innovative Hyoten Toketsu method.

The signature technique freezes the lemon juice to deliver a perfect blend of sweet and sour lemon notes with a clean, crisp flavour without any lingering aftertaste.

Kirin Hyoketsu will be available at Australian bottle stores from Monday, 21 August 2023 at RRP$ 21.99 for four and RRP$ 47.99 for 10.

For more information about Kirin Hyoketsu, follow @kirin_hyoketsu_au on Instagram and kirinhyoketsuau on Facebook.

*1. Premix drinks (ready-to-drink) brand by volume and value in 2022, according to IWSR Drinks Market Analysis
*2. Source: Overseas Arrivals and Departures, Australian Bureau of Statistics

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