More than 200 brewers join Resilience Beer efforts
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As part of the local and international beer community’s ongoing support for bushfire relief efforts in Australia, brewers the world over have joined forces in a fundraising brew.
Resilience Beer is a project that arose in the wake of unprecedented bushfires in Australia during late 2019 and early 2020. It came from a desire in the local beer industry to find ways to support those impacted by and fighting the fires both now and in the future.
The call went out for support and more than 200 brewers globally pledged via resilience.beer to brew the Resilience Pale Ale. Proceeds will be donated to various relief efforts and are forecast to total more than $850,000.
The aim is to help impacted communities transition from crisis to healing through regeneration and rehabilitation projects. Brewers and the industry around them play a strong role in their local communities, as evidenced by the hundreds of fundraisers and other events launched throughout the local beer world since fires first broke outlast year.
The Resilience recipe for a 5% Pale Ale was developed by a working party of brewers to create a beer with broad appeal for generous, kind-hearted Aussie (and international) beer lovers right across the spectrum, inclusive of folks who aren’t traditionally craft beer drinkers yet wish to support this fantastic cause with a delicious beer or two.
The Resilience Beer is an opportunity for the Australian and global brewing community to work together in a collective effort, with brewers, suppliers, retailers, publicans, beer lovers and beer media uniting to maximise the fundraising potential.
The 200 versions of the beers brewed across Australia, New Zealand, the US, Canada, Mexico, the UK and Europe will be available from February 24, 2020.
Information about the Resilience Beer for Bushfire Relief can be found at resilience.beer. All participating breweries are listed at resilience.beer/participating-breweries.
Contact special projects manager Tiffany Waldron at email@example.com for any further information, to arrange interviews or with questions.
Resilience project history: The Resilience name was first used in this manner by Sierra Nevada in the wake of the Camp Fire in California in late 2018. More than 1,400 US brewers brewed their version of the Resilience IPA, raising millions. The Australian Resilience Beer is being brewed by brewers both locally and internationally with all money raised going to a diverse range of charities and other causes, both big and small.