Prancing Pony partners with Adelaide 36ers basketball team
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Sixers fans have a reason to cheers, with the club partnering with South Australian independent brewery, Prancing Pony, to deliver a unique on-court bar experience at the Adelaide Entertainment Centre (AEC).
A first of its kind in the NBL, the Prancing Pony Brewery Deck, is positioned just behind the baseline and gives floor seat holders access to a mix and mingle bar.
The courtside bar will exude the rustic charm Prancing Pony is renowned for, with the deck set to mirror the Adelaide Hill’s based brewery’s eclectic and inviting atmosphere.
Patrons will be spoilt for choice at every home game, with an exciting range of Prancing Pony crafty beers on offer on the Deck and Star Room, as well as a grazing menu, which will match the beers.
Prancing Pony Brewery CEO and CO-Founder Corinna Steeb said the decision to partner with the 36ers was based on shared core values.
‘To us, it was a natural partnership. Like the Adelaide 36ers, we are proudly South Australian, and we love to support family and community-based activities at our brewery,” she said.
Adelaide 36ers Commercial Manager Matt Hanton agreed the partnership was the perfect fit.
“It’s fantastic to partner with another proud South Australia brand that is committed to quality and the community like we are.
“Prancing Pony Brewery products are world class, just like our players and we look forward to building a great partnership,” he said.
Hanton revealed the 36ers drew inspiration from the NBA’s Atlanta Hawks, who installed a courtside bar in 2017 to rave reviews.
“Our move to the Adelaide Entertainment Centre was a fantastic chance to rethink what we do and to bring a new and fresh offering to the 36ers Family.
“The Prancing Pony Deck offers a truly unique experience that you won’t find at any other Australian sporting event.
The Pony Deck will officially open for the Sixers’ inaugural game at the AEC on Saturday, 19 October.