Sample Brew releases 'beer modifiers'
SAMPLE Brew and Luke Whearty of Operation Dagger have today announced the launch of “Modifiers”: a range of specialised drinks that combine with SAMPLE’s Pale Ale, Lager and ¾ IPA to create an entirely new drinking experience underpinned by the principles of cocktail-making.
The three ‘modifiers’, called Saltbush Lagerita, Mead Shandy and Koji Caramel Boilermarker, enable drinkers to transform the flavour profiles of the SAMPLE Brew range without the overheads traditionally associated with limited edition runs.
Vedad Huric, founder of SAMPLE Brew, said it was a natural progression for the brand to look at ways they can push the boundaries of the Australian beer industry.
“SAMPLE Brew has always sought to push the boundaries of what’s possible when it comes to beer, and Modifiers is the logical next step after the popularity of our previous limited edition runs: our partnership with D&AD RARE and our Persian Love Porter, which sold out in less than 24 hours.
“The SAMPLE Brew Modifiers are simple to use: just add 10ml of modifiers to 100ml of our beer, and there you have it, an entirely new beer experience.”
For Luke Whearty, the partnership was an opportunity to apply his expertise to a new challenge and push the boundaries of what SAMPLE’s Fine Beer could be.
“For me it was extremely refreshing to work using beer as the medium. Quite often I think beer is seen as something that is only meant to be consumed as it is, and it’s not meant to be adapted in any way beyond its original form. These modifiers that we’ve developed shows that beer is actually very versatile and altering its original state can be quite rewarding.”
SAMPLE Brew Modifiers will be available exclusively at the GABS Festival in Melbourne on 18th to 20th May and Sydney on Saturday, 2nd June.
Information about the Modifiers:
Saltbush Lagerita created with SAMPLE Lager
Modifier _01 cold infuses the saltbush, juniper and lemon leaf under a vacuum seal for 24 hours. The result increases the crisp profile of the Lager with added citrus tones and salinity.
Mead Shandy created with SAMPLE Pale Ale
Modifier _02 converts the natural enzymes of raw honey into lactic acid to create a fig leaf mead. This extends the light honey sweetness of the Pale Ale and intensifies the taste to an experimental shandy.
Koji Caramel Boilermarker created with SAMPLE ¾ IPA
Modifier _03 utilises a combination of koji, malt and mandarin vinegar infused with scotch whiskey to create a boilermaker adding sweetness, body and fruit acidity to the ¾ IPA.