The ABAC panel dismissed a complaint against CUB's new VB mid-strength ad - but the reasoning is a practical guide for short-form video advertisers. ...
Victoria Bitter has launched its first new major advertising campaign in more than five years....
Articles published under the media release byline are news produced by the relevant business and remain unedited by Brews News. This media release was circulated by CUB which owns the Great Northern b...
Anti-alcohol lobby group the Alcohol and Drug Foundation has launched a campaign which claims that children are witnessing and emulating changing parental drinking habits during lockdown. The advert u...
ABAC has dismissed a trio of complaints covering sport and public transport advertisements from Lion and Gage Roads, as well as a Facebook post by CUB-owned 4 Pines. The complaints may have been dismi...
Zoe Ottaway from Totem Marketing joins Matt and Pete as a special guest, with perfect timing as discussions take place around women in beer advertising. This weeks stories include: Townsville Brewery ...
Matt and Pete bring you the top beer news stories of the week including: Craft beer waits for more consumers to join its movement Eumundi Brewery goes National Craft needs to rethink attitudes to pas...
Matt and Pete weigh into the corn / rice / sugar debate while discussing this week’s biggest news stories. Flagship February Strong Growth for Gage Roads Foghorn bags a backer Hey kettle, you ne...
Beer historian and collector Michael Bannenberg explores Australian beer poster art, advertising history and the craft of the great campaign....
The inside story of how the VB Big Cold Beer campaign was born in Queensland in 1965 and ran for more than 40 years....
High quality brewery tanks for sale Floor Stock Available: 48hl fermentation unitanks x 1 24hl fermentation tanks x 2 Superior design, quality finish. Built to high standard. Features: Front manway an...
Australia's large brewers say beer has an image problem - but their own marketing choices helped create it....