WINEDEPOT and Kaddy to become one unified brand

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WINEDEPOT and Kaddy harness their strengths to unify under One Brand, One Marketplace, One Network and One Team.

DW8, the ASX-listed parent company of WINEDEPOT & Kaddy, is proud to announce that it will be bringing its entire operations under the one moniker Kaddy – in the process becoming Australia’s largest cloud-based beverage marketplace and fulfilment platform.

Launched in 2019, Kaddy has quickly established itself as the leading wholesale beverage marketplace in Australia based on monetised sales. By leveraging several strategic acquisitions that DW8 has made over the past two years (including Kaddy, Parton Wine Distribution and Wine Delivery Australia), the comprehensive Kaddy offering will deliver an industry-leading, end-to-end solution for fulfilment, distribution and sales.

“The consolidation of our platforms and services into the Kaddy brand allows us to continue providing end-to-end services and creating an unrivalled offering for Australia’s $37.2 billion liquor market. This will also enable us to rapidly scale into global markets in the future,” explained Kaddy and DW8 CEO Dean Taylor.

Rich Coombes, Co-Founder of Kaddy, is looking forward to the move to one brand: “Our entire team couldn’t be more excited, as it will simplify and strengthen our value proposition to our rapidly growing ecosystem of trade venues and supplier partners. Since its inception, Kaddy’s main focus has been to build a best in class wholesale marketplace solution where liquor retailers and hospitality operators can seamlessly discover, connect and trade with producers and distributors. Integrating our B2B marketplace into a national end-to-end fulfilment network will allow us to provide an even better experience for the wholesale beverage industry. There is simply no platform like it in Australia or overseas.”

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