Batch introduces a hop water
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Introducing Hip Hip Hop Water Citrus Banger: The Ultimate Solution for a Balanced and Fun Dry July
Introducing Hip Hip Hop Water, yo! The ultimate solution for Dry July, here we go! Don’t wanna choose between fun or missin’ out? We got your back, no doubt!
Hip Hip Hop Water, it’s the bomb, No alcohol, calories, carbs, sugar, or gluten, just calm. A healthier alternative to keep you in check, Stick to your goals, no room for wreck!
Bold hop flavor, mood-boosting vibes, Dry July’s a breeze with us by your side. Relax guilt-free, no drawbacks in sight, Hip Hip Hop Water, yeah, that’s right!
At Batch, we believe it’s important to be able to live a healthier lifestyle without feeling like we’re missing out on a good time. So with Dry July around the corner, we decided to create Hip Hip Hop Water with our launch flavour Citrus Banger, taking inspiration for the name and label from our hip hop heroes.
Hip Hip Hop Water is a zippy and zingy dry-hopped sparkling water. We added a pinch of brewer’s yeast to biotransform the hops and pull out aroma compounds of lemon, lime tangerine, and a bit of pine that will appeal both to beer lovers and the general public alike.
As its name suggests, our launch flavour Citrus Banger combines Citra and Sabro hops to great effect to provide a delightful splash of citrus aroma and a surprisingly fruity flavour. We intend to release new flavours using different hop combinations in coming months.
Hip Hip Hop Water brings some of the same fruity and hoppy flavours as your favourite non-alc craft beers without high levels of sugar and carbohydrates that often comes with many non-alcoholic beverage options.
In addition to the benefits of being zero calorie, zero sugar and zero carb, Hip Hip Hop Water is also packed with natural Humulus Lupulus – the humble hop plant which in addition to providing flavour in beer has been used in traditional medicine for centuries to help reduce anxiety, manage sleep disorders and improve digestion – we’ll drink to that!
Batch Brewing co-founder, Andrew Fineran, said, “We understand the difficulties in adhering to Dry July goals while still wanting to enjoy life. That’s why we created Citrus Banger Hop Water—a beverage that allows beer enthusiasts and the sober curious to savour the refreshing taste of hops without the drawbacks of alcohol, calories, carbs, sugar, or gluten.”
As July often feels like an endless month, we want to make the journey more rewarding by choosing one customer every week for the month of July and sending them a month’s supply of Hip Hip Hop Water.
Customers just need to share their Dry July experience with Hip Hip Hop Water Citrus Banger on Instagram and tag @hiphiphopwater – the most inspiring or creative post of the week will win a month’s supply of Hip Hip Hop Water to further motivate and inspire them throughout the month, showcasing their commitment to a dry lifestyle.
Join us on this exciting journey as we redefine Dry July with Citrus Banger Hop Water—a beverage that empowers you to strike the perfect balance between a healthy lifestyle and having fun. Hip Hip Hop Water Citrus Banger is available immediately at all Local Drinks Collective locations including:
- Batch Brewing Co Taproom, Marrickville
- Wayward Brewing Co Taproom, Camperdown
- Local Drinks Collective Bottle Shop, Marrickville
- Small Batch Taproom, Petersham
- Batch Brewing Co Darling Square Bar
Distribution to quality retailers starting from next week. Check our website for updated retail locations.