Beneficial Beer raises $475,891 through crowdfunding campaign
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Beneficial Beer has a lot to shout about thanks to a sterling couple of months of activity. The zero-alcohol brand, with a focus on moderation, broke all records hitting the minimum target in the first 30 minutes of its inaugural Birchal crowd-funding campaign.
The stats more than speak for themselves with over $365,000 raised in the first 24 hours – cementing Beneficial Beer as the fastest non-alcoholic company to fund. As the raise came to a close last week, a total of $475,891 was raised thanks to 178 investors.
Beneficial Beer has brewed over 100,000 litres since its official launch to market in August 2022. It has also increased revenue by 1015% and is featured nationally in over 400 ALDI stores and currently rolling out into Liquorland and First Choice Liquor.
The zero-alcohol trend isn’t showing any signs of slowing down with global no and low alcohol market value reaching over $10 billion in 2023. With 31% of Aussie adults currently purchasing non-alcoholic beverages and with 71% planning to increase their consumption of no and low-alcoholic drinks in the next 12 months, there is a demand which Beneficial Beer Co. is very happy to cater to.
Beneficial Beer Co. continues to push the needle when it comes to innovation in Brewing thanks to a laser focus for growth from founder David Jackson, who said: “I’m overwhelmed with the support we’ve been given by our fans, I’d never have thought two years ago when I was dreaming up my next business that I’d be running a private company today with over 200 shareholders to deliver on!”
“We’re constantly working to change the game and disrupt the industry with our cold filtration process, which delivers the taste of full-strength beer in every sip. With funds raised from the recent Birchal campaign investment round, we plan to secure distribution in Singapore and SEA, to create more award-winning beers and ramp up our sales and marketing activity to spread the word about Beneficial Beer!”
David has thrown his heart and soul into his mission, moving his entire family to Queensland to retrain as a brewer under the guidance of international brewer and mentor, and respected beer judge Bruce Peachey.
Beneficial Beer Co. was created and has since gone on to win top industry awards and has a distribution partnership with ALM Connect, Coles Liquor, Aldi Supermarkets and Paramount Liquor and also over 170 independent bottle shops across Australia – Reinventing Aussie classic beers – brewed for Human Kind.