Brick Lane launches low-alcohol beer

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Introducing Sidewinder Super Ultra Low Alcohol Hazy Pale Ale, the first in a new range of low alcohol beer options that offers refreshment at anytime, anywhere without compromising a thing.

The Sidewinder life is one lived to the full. Sidewinder beers provide a new option to take in a full wave of flavour from a perfectly balanced low alcohol beer.

Launching with a 1.1% ABV Hazy Pale, Sidewinder offers a perfect option to those looking for a low-alc drink without any compromise on flavour. Brewed by the award-winning brewers at Brick Lane Brewing, this beer was created with the intent that neither flavour nor the drinking experience need be jeopardised in the quest to include low alc options in your day.

Sidewinder Hazy Pale delivers a beautifully fresh golden haze, full body and smooth mouthfeel from the combination of Munich, Crystal and Carapils malts and rolled oats. Fruity esters leap from the glass with juicy tropical notes of peach, apricot, mango and lychee bursting through from the audacious use of Citra, Mosiac and Centennial hops. A unique approach in yeast management gives the beer full and refined flavour while keeping the ABV down to 0.3 standard drinks per can.

For the first offering in the Sidewinder range, this Hazy Pale with a 1.1% ABV, providing a high level of freedom with the fermentation process to suit the beer style, delivering body structure, palate weight and flavour. The beautiful tropical characters are matched with a pleasing bitterness resulting in a beer with layers of interesting fresh flavours without residual sweetness.

The award-winning brewers at Brick Lane Brewing enthusiastically took on the challenge of creating a new approach to low alc beer that overdelivers on flavour and the drinking experience, while staying true to the benefits of low alcohol beer.

“As the first Sidewinder is a Hazy Pale, we were able to include more hops and malts to give the expected fresh, juicy characters and mouthfeel. We were able to make the most of fermentation options with the 1.1% ABV being the perfect balance between this beer style and remaining low alc.”, Brick Lane’s head brewer, Jon Seltin, explains.

“There’s no margin for error in making low alc beers and the success in achieving this quality consistently is a direct result of our world-class brewery, which allows our brewers to achieve fantastic accuracy and control. We’ve also leant heavily on everyone’s expertise in every step of this beer, from raw material selection, yeast management and brewing, through to packaging. Every stage has the potential to influence how a beer will ultimately greet the drinker and with low alc, there’s nowhere to hide. We are extremely proud of this beer and excited to release a drink that will appeal to beer and non-beer consumers alike, due to the full flavour”.

Sidewinder is named after the famous 1970’s jet boat which was designed to live life full and without restraint – the Sidewinder Life. Sidewinder emulates this era of unlimited positive possibilities to anyone looking for full flavour in a low alc option. Sidewinder delivers exactly what consumers are seeking – a drink that packs ultimate flavour with a low ABV without any compromise.

“There has never been a more exciting time to enjoy the beauty of beer. The explosion over the last few years of high quality and diverse styles of beer, from perfectly crafted lagers to pale ales to hazy IPAs, innovative brewers have opened the doors to a world of flavour. Sidewinder has been launched to capture the full flavour of modern brewing in a low alcohol option. Enjoying full flavour without compromise is the essence of the Sidewinder Life”, said Paul Bowker, Founder of Brick Lane Brewing.

The Hazy Pale Ale is the first to be released in the Sidewinder range, with an extended range of low alcohol options to follow. Every beer in the Sidewinder range will stay true to the promise to deliver full flavour in a low alcohol package, so you can live your Sidewinder Life.

Sidewinder Hazy Pale will be available through speciality retailers, restaurants and bars, and in all Dan Murphy’s stores nationally from 1 August, as well as Brisbane’s BIGSOUND festival and the Melbourne Food & Wine Festival’s ‘Welcome to the Jungle’ Winter Edition event.

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