Coopers releases new Coopers Dry
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Coopers Brewery is excited to announce the launch of its newest beer, Coopers Dry.
Coopers Dry is a refreshing, fine filtered lager introduced to provide greater choice in Australia’s dry, low-carb category. This easy-drinking beer is scheduled to leave Coopers’ brewery today and will be available across Australia in keg, bottle and can formats by the end of the month. It is a great example of a true dry style beer, delivering on pure refreshment.
Cam Pearce, Coopers Sales and Marketing Director, said Coopers Dry was an entirely new beer that had been developed to meet the growing public demand for this style of lager.
“Dry or low carb beers currently represent more than 15% of the total Australian beer market, but there are relatively few brands from which consumers can choose,” he said.
“Coopers Dry will provide consumers with a refreshing alternative, offering low malt sweetness and modest bitterness that can be enjoyed with a wide range of foods all year round.”
In developing the beer, Coopers has used a highly fermentable Pilsner malt from its own maltings as the foundation. It is fermented at a low temperature for an extended period, allowing a specially selected strain of yeast to effectively consume all the fermentable sugars, producing an exceptionally dry finish.
This process produces an intriguing array of flavour compounds, which enhances the use of the hop variety Magnum.
“Dry beers are now well established in the market,” Pearce said.
“Coopers Dry will offer consumers a premium quality alternative and we expect it will be well received in the market.”
Pearce said that with Coopers Dry entering the market, Coopers Clear would be withdrawn from sale.
In 2017-18 financial year, almost 20 million cases of low carb beer were sold in Australia.