Dan Murphy's launches White Claw pre-order

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Dan Murphy’s has just announced it is launching an exclusive pre-order of cult seltzer brand White Claw Hard Seltzer so customers can be among the first in the country to taste it and to avoid missing out.

“White Claw is without a doubt 2020’s most anticipated drink. We’ve seen a 798 percent increase for White Claw searches on the Dan Murphy website in the last two weeks,” said Dan Murphy’s Premix Category Manager Andrew McCrae.

Dan Murphy’s White Claw pre-order opens on Monday 5th October 9am (AEST), and will guarantee customers will be able to get their claws on the seltzers – either through contactless delivery or pick-up – from Monday 12th October, when the range will be available in stores.

Dan Murphy’s is the first retailer in Australia to offer pre-orders of White Claw Hard Seltzer.

White Claw is the brand of seltzers and started the trend in the US. It now has a cult following all over the world, and has been growing at a triple-digit annual rate since 2016.

Dan Murphy’s has more than doubled its range of Australian-made and imported seltzers in what is set to be the spring and summer of seltzers.

“Since we increased our range in September, we’ve seen more Australians getting curious about seltzers. In the last three weeks, we’ve seen seltzer sales grow with almost 100 percent,” McCrae said.

White Claw Hard Seltzer is made with sparkling water, triple-distilled spirit and a hint of fruit flavour. With only 95 calories per can, White Claw is gluten free, has an ABV of 4.5% and contains no artificial sweeteners.

White Claw will be available at all Dan Murphy’s in a four-pack of 330ml cans for $23.90, and delivery is free when you preorder.

Thanks to Dan Murphy’s lowest liquor price guarantee, the retailer will beat the price if a competitor retails While Claw for less than Dan Murphy’s on launch day 12th October, and will refund the difference to customers who have pre-ordered.

To preorder your White Claw, head to www.danmurphys.com.au/white-claw on Monday October 5. Preorders close 11:59PM AEST on October 11th.

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