Peroni Nastro Azzurro 0.0% launches Il Pitstop
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Peroni Nastro Azzurro 0.0% launches IL PITSTOP, giving Aussies the chance to win beer for a year. The Melbourne-based activation brings a racing experience direct to Aussie fans with a bar dedicated to the Aston Martin Racing Team.
Peroni Nastro Azzurro 0.0% has taken over Republica St Kilda Beach in Melbourne to create IL PITSTOP, an activation celebrating their Global partnership with Aston Martin Aramco Cognizant Formula One™ Team. The activation is a getaway for fans to experience the excitement of the race, while enjoying the uplifting Italian taste of Peroni Nastro Azzurro – with the chance to win free beer for a year.
Open daily from 23 March until after the race on 2 April, the free activation brings fans closer to the action with an F1 Aston Martin Racing car on display, TVs to watch the race, memorabilia decking the walls, and of course, Peroni Nastro Azzurro on tap.
To keep the celebration going long after the races have finished, guests can also win Peroni Nastro Azzurro for a year by uploading a photo with the Aston Martin Racing car at the event and tagging @peroni_au.
Kym Bonollo, Head of International and Craft at Asahi Beverages said, “The Formula One™ is an iconic moment in Melbourne’s sporting calendar each year and we want fans at IL PITSTOP to experience the passion of F1 and get closer than they could on track. We have an F1 Aston Martin Racing Car, special memorabilia, Peroni aperitivo food specials, and a range of Peroni Nastro Azzurro, including our Peroni Nastro Azzurro 0.0% beer. Attendees will be virtually transported to the races while enjoying all that IL PITSTOP has to offer.”
This is the third year of Peroni Nastro Azzurro 0.0%’s Global Partnership with the Aston Martin F1™ Team. Fans will see the Peroni Nastro Azzurro 0.0% logo across the cars and all team kit.
Launched in over 25 markets in 2022, Peroni Nastro Azzurro 0.0% tastes like the signature beer but with 0.0% alcohol.
Asahi Beverages is committed to providing Formula One™ fans and all beer lovers with more options to moderate their alcohol consumption. Around 30% of Asahi Beverages’ beer sales are from no, low and mid-strength beer.
For more information on Peroni Nastro Azzurro 0.0% please see: https://www.asahiinternational.com/stories/innovation/introducing-peroni-nastro-azzurro-00/