VOK launches a beer for the "Modern Man"
Wine, spirit cider and cordial maker, VOK Beverages, has launched a new beer line under the Hobo Brewing brand.
Hailing the range as “relatable to the everyday man”, the South Australian owned and operated beverage company says it will consists of four varieties; a Pale Ale, Mid Strength-India Pale Ale, Session Ale and an American Pale Ale.
The beers have been developed and brewed in their “state-of-the-art” microbrewery in Salisbury, South Australia, by brewer Marcello Marchetti, who has an extensive career with Lion.
VOK has installed a 10 hectolitre Krones brewery.
The HoboBrewing brand has been adopted to mean a “self-determined, wandering spirit, citizen of the world”.
“HoboBrewing was created by gathering knowledge and experience from all over the country and beyond – much like the stories fromhobosof years gone by,” Marcello Marchetti said.
“The range offers an ale for every occasion. Be it a spice-led wheat beer, perfect for an Australian summer, through to a hop heavy, mid-strength IPA.”
Marchetti’s experience with Lion saw him brew such international brands as Heineken, Becks and Guinness. He says his inspiration for the recipes came from exploration from all corners of the globe.
“We saw an opening in the market for a range of craft beers that are relatable to the everyday man. AHobois a man who moves through life with intent, drive and one who paves their own path – all the while with a craft beer in hand. Creating fresh, balanced and enjoyable beer is our number one priority’” he said in a media release.
“The overall philosophy ofHoboBrewing is based on a world awash with mediocrity, choosing the road less travelled (sic), forgetting the origin and the destination, but always enjoying the ride,” says Marchetti.
The Hobo range joins other VOK products including Bickfords cordials, Lemon Ed hard lemonade, Beenleigh spirits and Three Oaks cider.
The range will be available from selected venues and outlets from September 2017.