Gravity Seltzer and CBCo Brewing partner to bolster East Coast growth

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Gravity Seltzer and CBCo Brewing partnership banner

Gravity Seltzer, Australia’s only independent seltzer company focused solely on the category, has partnered with one of Australia’s leading independent breweries, CBCo Brewing, to capitalise on the growing demand for Gravity Seltzer and boost growth on the East Coast. To facilitate existing customer demand, and giving independents more support the partnership will see CBCo Brewing’s field sales team represent Gravity Seltzer in stores across Victoria, New South Wales and Queensland, ahead of the hottest summer in seltzer yet.

Elevating Consumer Experience with Gravity Seltzer

Gravity Seltzer has been making waves in the Hard Seltzer market with its refreshing, gravity-defying flavours that transport consumers to new heights of enjoyment, with every sip of their seltzer helping to plant trees with a minimum of 8,500 being planted this year. Gravity has captured the hearts of consumers who seek a lighter, more refreshing alternative to high calorie, ethanol blend light RTD’s.

A Fusion of Craftsmanship with CBCo Brewing

CBCo Brewing, known for its range of exciting and approachable beers, has garnered a loyal following among beer enthusiasts across the country. Brewed for Australian tastes, CBCo Brewing’s’ passion for crafting premium beverages align perfectly with Gravity’s vision to offer a superior drinking experience, a complimentary sell.

A Dynamic Duo in Independent Retail

By forging this unique and dynamic alliance, Gravity and CBCo Brewing are poised to make a significant impact on the independent retail landscape together. With CBCo Brewing’s well-regarded sales team positioned in all markets of SEQLD, NSW and Victoria, independent retailers will now get better support in store. With Gravity’s team focusing on the right level of promotion, marketing and consumer awareness.

Empowering Independent Retailers

Gravity and CBCo Brewing are committed to supporting independent retailers. This partnership will provide retailers with a unique product portfolio, allowing them to cater to evolving consumer preferences and tap into the growing demand for refreshing, high-quality alcoholic beverages. “As an independent supplier we have found great synergies with independent retail. This partnership allows us to scale our access and provide better service to that network via key wholesalers.” Said Co-Founder & Chairman Mick Spencer. “We have had a large increase of interest in our brand from the Surf Coast in Victoria to the Sunshine Coast and it has been great to find a trusted partner to give them the service they deserve.

“We are thrilled to embark on this incredible journey with CBCo,” said Mick Spencer.

“We’re excited by the partnership and representing Gravity Seltzer with Independent customers across Australia’s East Coast states” said CBCo Brewing’s Managing Director Lawrence Dowd. “Gravity Seltzer’s position in market and their innovation and creativity are a complimentary fit for our company ethos.”

Two men from Gravity Seltzer and CBCo Brewing behind a bar

Availability and Rollout

The range of Gravity Seltzer’s much loved flavours in Pack and Keg will be available in all major wholesalers from 1 August 2023 through local CBCo Brewing representatives.

About Gravity Seltzer

Founded in summer of 2021 by two mates in the pandemic, Gravity Seltzer stands as an innovative brand within the realm of alcoholic seltzers, dedicated to offering a revitalizing and more delicate option for discerning consumers. Boasting an array of gravity-defying flavors, Gravity Seltzer transcends traditional drinking encounters, propelling them to unprecedented levels of enjoyment. With the combined ownership of accomplished athletes and influential figures within the industry, the brand serves as an inspiring catalyst for individuals to Explore More, in their drinking choices, and lifestyle. Additionally, each purchase made contributes to the noble cause of tree planting in the Snowy Mountains of New South Wales, fostering environmental enhancement with every sip.

About CBCo

Born in Margaret River in 2004, CBCo Brewing was one of the first breweries to establish themselves in the heart of WA’s iconic wine region. Purchased by Morris Group in 2008, the craft brewer expanded East, opening a state-of-the-art brewery in Port Melbourne VIC allowing for greater flexibility in brew styles and the ability to cater to a broader range of tastes.

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